CITES Convención sobre el Comercio Internacional de Especies Amenazadas de Fauna y Flora Silvestres

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Browsing CITES Convención sobre el Comercio Internacional de Especies Amenazadas de Fauna y Flora Silvestres by Author "Bradley, Georgienne Elizabeth"

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    Open AccessTrabajo académico
    Assessment of CITES awareness in the United States of America and subsequent development of a social media education strategy to increase understanding of the CITES mission and related shark conservation
    (Universidad Internacional de Andalucía, 2023) Bradley, Georgienne Elizabeth; Bradley, Georgienne Elizabeth
    Trabajo Fin de Máster Propio. Tutor: Carlos L. de la Rosa. Despite the importance of the Convention on International Trade in Endangered Species of Wild Flora and Fauna (CITES), it is unclear how much the general population of the United States of America (US) knows of its existence or its role in conserving endangered species. This study assessed the knowledge and attitudes of the US general population regarding CITES and shark conservation using survey and attitudinal methodology. A survey instrument and process were designed to collect and analyze data to test the hypothesis that the majority of the general US population is not aware of what the treaty is, what it does and does not do, and how shark conservation is integrated into the treaty. With a response rate of 51%, a total of 521 participants were included in the survey. Less than 4% of the sample US population was familiar with CITES, revealing significant knowledge gaps regarding the existence and importance of the core principles of the Convention. Social media’s reach and accessibility across the US affords an opportunity to address this dearth of CITES awareness. This study investigated best practices for developing and presenting a social media conservation education strategy, with sharks as the focal charismatic species. Based upon the survey results, social media education models were created that demonstrated how to educate and inform the US public about the critical role of CITES in conservation. It's essential to educate the US public about the treaty's crucial role in conservation as this could increase their support for CITES policies and the leaders engaged at the forefront of species protection.